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communicatiemiddel Archives | PromZ

communicatiemiddel

Marketeers vinden festivalsponsoring krachtig communicatiemiddel

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Naar aanleiding van het festivalseizoen, stuurde het Belgische marketingconsultingbureau The House of Marketing een survey uit naar marketeers in België. Het onderzoek peilde het belang van festivalsponsoring voor marketeers, het typische profiel van een festivalganger en de meest impactvolle activaties om in contact te treden met deze festivalganger. [...]

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