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CTA Archives | PromZ

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Testen voor optimale conversie

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Haastige spoed is zelden goed, om maar eens een oud Nederlands gezegde van stal te halen. En dat geldt zeker voor actiemarketing. Want meestal is er te weinig tijd om serieus te testen. Jammer, want daarmee gaat veel response en dus conversie verloren. En met name bij e-mail of andere digitale acties is testen niet zo ingewikkeld en het kan de conversie substantieel verhogen. [...]

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