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prijsvechters Archives | PromZ

prijsvechters

Cosmeticamarkt lijdt onder promotiedruk

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  De cosmeticamarkt heeft in 2010 een groei van 1,3 % laten zien, maar de markt stond wel onder druk. De omzetgroei is vooral beperkt door de enorme toename van promotiedruk in producten, zoals deodorant, doucheproducten, shampoo en tandpasta.   Dat schrijft de NCV, brancheorganisatie van fabrikanten en importeurs van producten voor de persoonlijke verzorging. Gemiddeld werd 29% van de cosmetica-omzet in de drogisterij onder promotie verkocht versus 25% in 2009.   De totale consumptieve [...]

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