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Unilever voert actie vanaf 20 graden | PromZ

Unilever voert actie vanaf 20 graden

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Unilever gaat deze zomer ‘weather targeting’ toepassen. Advertenties voor ijs van het merk Magnum worden alleen getoond op digitale reclamezuilen als de temperatuur boven de 20 graden uitkomt.

 

Bij weather targeting passen campagnes zich aan de weersomstandigheden aan. Deze maand en in juli en augustus steken de uitingen voor Magnum de kop op, mits het kwik dus boven de 20 graden uitstijgt. De schermen hangen onder meer op NS-stations.

 

 

weather